Impact & Transparency—Honest Sourcing, Exceptional Coffee.

We believe a better cup of coffee starts with a clear conscience. Our impact is measured not by badges or certifications, but by the quality of our relationships, the honesty of our communication, and the integrity of our product.

Our Sourcing: The Soul of Vietnam

Our coffee is proudly Vietnam-forward. We build direct relationships with partners in the Central Highlands, the heart of Vietnam's coffee culture, to source exceptional Robusta beans. These are then paired with select Arabicas from other trusted growers to create our unique Smooth Strength™ blend. Our only ingredient is 100% coffee.

Our Philosophy of Honesty

We are transparent about what we are and what we are not. You won't find USDA Organic or Fair-Trade seals on our bags. Instead, we invest our resources where they directly impact your cup: meticulous roast precision, unwavering flavor consistency, and publishing our caffeine data so you always know exactly what you're drinking.

Our Four Commitments

• Pay for Quality We pay premium prices for exceptional beans to support our farming partners.
• Roast for Freshness We roast in small, weekly waves so your coffee is always at its absolute peak.
• Ship with Speed We get your fresh-roasted coffee from our door to yours as quickly as possible.
• Tell the Truth We provide clear, honest caffeine numbers. No hype, just data.

[Discover Our Full Mission →]